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Consumers' financial anxieties & priorities today

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Consumer Behaviour
Consumer Behaviour

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Kantar's latest infographic is built on insights form recently released GB TGI data to reveal how consumers feel about the rising cost of living and their financial priorities today

Discover a range of key insights, including:

  • Three quarters of adults are worried about the repercussions the war in Ukraine is going to have on our economy
  • 41% of adults feel their energy bills have become too expensive for them to afford, with younger adults particularly impacted
  • Yet 7 million adults plan to be more self indulgent over the coming year rather than save money
  • 6% of adults claim to have saved £10,000 or more in the past year and they are particularly likely to be engaged by gaming news than the average adult
  • The top incentives for convincing consumers to switch financial provider are all directly financial, with better interest rates top of the list

Download the infographic here.

 

By James Powell, Senior Marketing Manager

Kantar

Our clients rely on our data and services for all aspects of media measurement, monitoring and selection. Kantar is home to some of the world’s leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide.

Posted on: Friday 24 June 2022