IAS webinar: Avoid risky content - Protecting your digital investment

Risk means different things to different brands, and while the idea of mitigating risk isn't new, the challenge is certainly more urgent today than yesterday.

Nearly 1 in 10 impressions is surrounded by unsafe or inappropriate content that can damage brand equity, and as a result, brands' willingness to advertise online. One bad placement can create crisis communication issues and extensively damage relationships with consumers. Join the IAS webinar and learn what brand safety means to the industry in 2018, and how to combat the issue.

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