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Instagram acquiring new followers at speed

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Mobile

10% of top UK brands are running mobile display campaigns without optimised site

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Top 250 Mobile Audit 2015

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CAKE logo

CAKE: Addressing the Mobile Tracking Challenge

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Attribution White Paper image

Attribution White Paper

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EDAA

Traction gained on Online Behavioural Advertising Self-Regulatory programme

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Cortana

Microsoft Cortana set to come to iOS, Android

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Tablets

Half of Brits now using tablets

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IAB response to the UK Competition and Markets Authority (CMA) ‘call for information’ on the commercial use of consumer data

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Mobile Engage 2015

Guardian and Unilever to headline IAB Mobile Engage

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DAA founding association leaders speak to DAA’S Mobile Choice tools launch

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IAB Europe

IAB Europe whitepaper reveals trends in trading on viewable impressions across varied European markets

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