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Nick Morley

Media measurement's #10yearchallenge

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Will Dorling

It’s Time to Pay Attention to Attention!

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Sara Vincent

The Power of First-Price Auctions

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Guy Tytunovich

How AI is revolutionising Ad-Verification: 5 Key Trends.

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Mary Healy

Measurement and Clicks - Why the Focus on CTR?

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Dale-Lovell

We Are All Clickheads

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How-should-digital-Ad-Effectiveness-Be-Measured

How Should Digital Ad Effectiveness Be Measured?

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Nicholas Graham

Digital Audio Britain

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IAB calls on brands to stop using click-through rates to measure effectiveness

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Jack

Sound Ideas: How to Bend an Ear with Creative

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Faye

An Audio Perspective on Click through rates

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Clickheads

IAB accuses advertisers of being 'clickheads' over use of click-through rates

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