Events and Education

Our upcoming events

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Digital marketing essentials icon
Training courses
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Digital Marketing Essentials

A two-day course taking place on Monday 13 January and Monday 20 January, Digital Marketing Essentials equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

This is a two-day course taking place over two consecutive Mondays.

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Social Strategy image
Training courses

Social Media Strategy

Find out where social is headed and how to align your business with its direction. The importance of risk management and a coherent content strategy. Plus, the psychology of content - why some content just 'works'. 

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Programmatic 101 icon
Training courses

Programmatic 101

Unlock the power of programmatic with this one-day course, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

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Measurement and planning icon
Training courses

Measurement and Planning

We will hear how display advertising got to where it is today and where it is heading next; how strategic planning is used throughout the purchase funnel journey, the differences between brand and DR strategies; tracking, measurement, and the technologies and solutions used to do this; and we will learn the different attribution methodologies that are used in digital advertising and the process for putting these in place. 

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Ad Ops and Campaign Management logo
Training courses

Ad Ops & Campaign Management

Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more. 

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Advanced Programmatic icon
Training courses

Advanced Programmatic

Join this advanced course for a comprehensive look at buy-side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.

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Inluencer marketing training
Training courses

Influencer Marketing

Influencers have a unique relationship with their customers. For a brand using an established celebrity can be an exciting way to gain trust, and loyalty from their customers. It just needs to be done in the right way.

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