Events and Education

Our upcoming events

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Innovation seminar

Innovation Seminar

One of the IAB’s objectives is to prepare businesses for the future.

With this in mind, digital innovation is something we like to talk about…a lot! This seminar, shaped by the IAB’s Industry Groups, will give an under the bonnet look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business.

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Preparing for the Future Workshop

The digital world is fast, exciting and extremely vast. As such, it can be difficult to keep up with the technologies that are continuously being developed and have the potential to change the way that we all behave. Businesses need to be prepared for the future to ensure that they are not left behind by their consumers. This workshop will look into the future of digital advertising, such as AI, Voice, and Mixed Reality, to help us understand what brands need to be considering for the, now, not so far away future. 

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DOOH

Digital Out of Home (DOOH) Seminar - November

Out of home has been going through a digital revolution over the past couple of years. The combination of data, creativity, and high impact formats has given advertisers new exciting ways to reach people on the move. This seminar will cover the latest trends, insights, and important topics from the world of DOOH, and will showcase how todays marketers are using DOOH alongside their other marketing channels. Expect to learn about the ingredients needed for creative success – how to use data to inform both the planning and buying of out of home campaigns – as well what the future of DOOH looks like.

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Content Marketing
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Content Marketing Course

This training course is especially designed for brands, agencies and media owners with some experience/knowledge of working with content-based campaigns. 

What Should You Expect?

  • To understand the role of content marketing within the marketing mix

  • To plan, create, execute and measure effective content marketing programmes

  • To inspire creativity in digital advertising and disseminate best practice

  • To highlight latest thinking and inform of new developments

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The Future Of...

The Future Of...

Everyone involved in the fast-paced world of digital advertising knows that the landscape is constantly changing.

It seems as soon as we get to grips with one aspect, something new appears around the corner. Each year we see fads that don’t take off and disruptors that shake up our industry.

At our ‘Future of seminar’, we will aim to look into our crystal ball and give future insights into our digital world, giving predictions for the year to come and 10 years from now..

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Leadership Summit 2019
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Leadership Summit 2019

The IAB UK Leadership Summit returns to Sopwell House in March 2019. This two-day event is squarely aimed at building a better and more sustainable future for digital advertising. We can only make that happen that by working together as an industry to tackle the challenges and by committing our energy to collectively address them. We welcome senior decision makers and thought leaders from all parts of the industry.
 
At the last event, we held five town halls on hot topics in the industry from Transparency to Diversity and are now progressing a work stream dedicated to each topic to make those changes.
 
We also listened to a rich speaker line up including Bruce Daisley, VP EMEA of Twitter on creating happy and productive work environments and Lucy Jameson, founder of Uncommon London on building better brands.
 
The 2019 speaker line up will be announced in due course but you can register your interest in attending by emailing leadership@iabuk.com.

 

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