Events and Education

Our upcoming events

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Oath

IAB UK Digital Upfronts: Oath

Brands matter. Trust matters.
 
For the first time ever, Oath is opening the doors to our brand new studio. You’re invited to step inside our world, and see how we deliver the total package.
 
Hear from Anna Watkins, our new UK Managing Director, and other special guests who will show you how we create innovative, brand safe content at scale, and draw back the curtain on the global data we use to power it.

Register your interest here

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Tim

Gold Standard Townhall

One year on from the initial announcement of the Gold Standard and with now almost 100 companies involved; this is an interactive session where we look to hear from you, to help decide how the Gold Standard should evolve and develop to continue to address the most important challenges and needs in our industry.
 
You do not have to be Gold Standard registered or certified to attend this event- This event is open to all IAB UK members who are interested in developing the standard and help us create a more sustainable future for digital.
 

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Research Breakfast

Come along to our last research breakfast of the year where you can hear from some of our members' most recent research on digital advertising. 

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JCDecaux

IAB UK Digital Upfronts: JCDecaux

Introducing JCDecaux’s IAB UK Digital Upfronts event.

Join JCDecaux for a morning of keynotes, unique presentations and panel discussions plus the opportunity to network with peers and industry leaders. The leading global Out-of-Home company will launch ‘The Brand Gap’ - unique insight based on the latest industry feedback on how creativity and media is valued in a digital age.
 
Watch this space: keynote speakers will be announced shortly. Last year saw the likes of Les Binet, world leading authority on marketing effectiveness, and Mark Ritson, Branding Professor, take to the stage.

Please RSVP here as soon as possible as spaces are limited and not guaranteed. We will send you confirmation of your place via email.

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Programmatic Trends

Digital has changed the way we advertise. It has made it more automated, and the figures back this up. Programmatic advertising has now grown to make up 80% of all digital display advertising and that has been forecasted to increase to up to 95% of display ad spend in 2020. (Source: IAB / PwC 2017 Digital Adspend Study.
 
Programmatic advertising has, and continues to, completely transform the advertising space with constant developments in technology. Not only that, it is necessary. This seminar will cover the trends we are seeing in programmatic, what works, how it works, what needs to be considered when putting together a strategy, and the direction we expect this fascinating topic to go in the future.

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Better ROI in Digital Marketing October
Course

Better ROI in Digital Marketing October

Who should attend?

This course is suitable for executives with responsibility for planning, monitoring and reviewing the effectiveness of digital marketing investment in all sizes of organisation.

What should you expect?

The course will be highly engaging with executives invited to work through a practical planning framework that identifies clear ‘line-of-sight’ between digital marketing activities and its contribution towards strategic and financial objectives.

Attendees are invited to work on their own business scenarios using ‘real’ data and digital campaigns. Alternatively, we will provide example case studies to work with. 

Once signed up attendees will be sent questions to consider and materials to gather prior to the training.

The framework follows covers all stages of building a digital marketing plan with a focus on the delivery of better ROI on digital investment.  This will include setting meaningful digital objectives, defining strategies and tactical mixes, managing metrics and targets, and finally the role of segmentation and optimisation.  All with a consistent focus on financial return throughout the day.

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Nonference
Event

IAB Nonference

We love conferences. We’ve been running our own for the last fifteen years and are lucky enough to attend lots of different types of other industry events too.

Conferences - including our own - are largely passive with the very best ones being highly inspirational, teaching you things you didn’t already know and will often have you coming away thinking about something completely differently.

They are geared around brilliant speakers who stand on stages and present to us. More often than not, we are in receive-mode, seated in the dark listening intently and diligently taking notes.

As digital has become increasingly complex, it’s also become less about screenshots on Powerpoint slides and more about experiences, more interactive, more hands on. So, whether that’s learning how to spot fake news or asking Alexa to add butter to your weekly shop - it’s no longer enough just to just listen someone talk these things, it’s about learning through doing.

We believe this requires a different type of conference. A Nonference.

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Behavioural Science
Course

Behavioural Science Course

This one day course will introduce delegates to the fascinating world of behavioural science. We will bring you the latest research into decision-making and demonstrate many practical examples as applied to the digital media, marketing, advertising and sales.

Who Should Attend?

This course is intended for delegates with media, sales or marketing experience, and who wish to discover how the latest principles of behavioural science can be applied to influence engagement and buying behaviours of their audiences and/or customers.

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Trust seminar

Trust Seminar

This seminar, shaped by the IAB’s Industry Groups, will look at what the industry is doing to tackle the big challenges, to build trust and instil confidence.

Digital advertising has reached a tipping point. It’s now the majority of media spend in the UK…52% in fact (source: IAB / PWC Digital Adspend Study).

With this is mind, the spotlight has increasingly been shone on some of the thornier issues that exist in digital. The IAB’s mission is to ‘build a sustainable future for digital advertising’ so this seminar, shaped by the IAB’s Industry Groups, will look at what the industry is doing to tackle the big challenges, to build trust and instil confidence.
 

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Influencer marketing

Influencer Marketing Seminar

Influencer marketing is still a fairly new, shiny toy for the advertising industry. An influencers unique relationship with their fans, give brands an interesting way to reach their audience. Using a respected celebrity can be a very good way to gain trust and loyalty from consumers, it just needs to be done in the right way with the right person.

As the influencer marketing scene gets bigger, there are all sorts of questions; How do we measure it? How do we pick the right person? How do we make it subtle but effective?

This seminar will be exploring different ways brands are using influencers in their campaigns, the good/the bad and what ways there are to measure the ROI.

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