Events and Education

Our highlight

Engage 2018: Moving Forward

Thursday 7 June

Our Engage conference helps us to celebrate digital and think about what we do in future, and how we do it better.

We’ve curated a range of unconventional views to challenge perspectives on what the digital future holds, from industry provocateur Tom Goodwin to Polly Curtis, editor-in-chief of HuffPost.

Engage 2018

Our upcoming events

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Wellbeing

Wellbeing Seminar

Wellbeing is certainly something that companies are now starting to talk about which is a great thing.  And no wonder, looking after an employee’s wellbeing, not only gives you a happier well-rounded employee more equipped to deal with the daily stresses of a working day, but it saves the company money with a higher rate of employee retention.

Employees who have emotional and physical health are more likely to be committed to their jobs. Because they feel supported and appreciated by their employers, they are more willing to go that extra mile, knowing their efforts will be rewarded.
 
The benefits of wellbeing are clear, but how as employers do we create the right environment to look after our employees, and as an employee what are the things we can do to improve our mental and physical health?

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Ad Ops 101 Workshop March 2018
Course

Ad Ops 101 Workshop 2018

Getting the basics right is essential in digital marketing and Ad Ops represents the front line in ensuring that campaigns execute smoothly from start to finish.

The best operational staff are those with an awareness of everything going on around them and how the pieces fit together. Our Ad Ops 101 Workshop is intended to give new starters in the digital operations space an introduction and an overview of the wider problems they can face and how to approach them – from discrepancies and QA to mobile and video considerations. This workshop best suits someone within the first six months of their Ad Ops career.

Join us for our annual workshop aimed at new starters in the industry where speakers with a wealth of digital operations experience will give you an insight into the kind of considerations you should be aware of and what part you can play in the bigger picture.

Ad Ops 101 is intended for digital operations executives with less than 1 year’s experience.

Our workshops are for up to 32 attendees and are a hands-on learning experience for anyone that wants to delve deeper into digital.

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Research Breakfast

Research Breakfast - July

IAB members will share their latest research on an array of subjects. These sessions can be a great way to pick up some key insights in the industry over breakfast! 

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Content Creation & Native Distribution Seminar

Content Creation & Native Distribution Seminar

Content based, and native advertising, makes up 28% of the digital display market and has seen steady growth over the last 3 years (source: IAB / PWC Digital Adspend Study). Whilst both forms of advertising work well together – which is why they are often talked about in the same breath – the key ingredients for success are different.

This seminar will cover what your top considerations should be when creating branded content campaigns – as well the things you should be focusing on for your distribution strategy. After all, if you’ve invested time, money, and resource into creating brilliant content you want people to engage with it.

You’ll come away with the knowledge, and know how, to make both your content creation, and native distribution, strategy work harder.

 

 

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Digital Marketing Essentials September
Course
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Digital Marketing Essentials September

The IAB Digital Marketing Essentials Course is a two-day course and the only one you need to understand all the basics about digital!

Who Should Attend?

Whether you’re from an in-house, agency or publisher environment, this course is great for anyone who’s new to digital or who’s looking to get more comfortable with digital channels.

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Consumer goods and retail

Consumer Goods and Retail

The Consumer Goods and Retail verticals are the second biggest spenders in display advertising, accounting for 19.9% (IAB / PwC UK Digital Adspend Study – H1 2017).

Together, they cover a huge range of items, and with so much out there, how can digital advertising help promote your products and set them apart from the rest? The opportunities in digital seem endless so choosing the right path for your brand can seem challenging.

At our Consumer Goods and Retail vertical seminar, our industry specialists will show delegates the best ways to reach and wow the right audience, giving you top tips for your next digital advertising campaign.

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Innovation seminar

Innovation Seminar

One of the IAB’s objectives is to prepare businesses for the future.

With this in mind, digital innovation is something we like to talk about…a lot! This seminar, shaped by the IAB’s Industry Groups, will give an under the bonnet look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business.

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Programmatic Essentials September
Course

Programmatic Essentials September

The digital display market has been rapidly ‘going Programmatic’ and soon, this will also affect traditional media channels (OOH, TV, Radio).

This course is for those in sales who need to know more about what they are up against when they start to hear from their agencies that spend will no longer come their way ‘because it has all gone Programmatic’ or ‘has all gone to the internal Trading Desk’; or alternatively those who need to be aware of what the changes might mean for their businesses, and what they can do about it.

 
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Digital Creative Sales
Course

Digital Creative Sales

The course will give delegates the skills and knowledge to understand marketing needs beyond display advertising and how brands can use content and other creative solutions to engage with consumers. Delegates will be given training on how to measure the effectiveness of creative solutions and practice how to conceptualise and pitch creative solution ideas to clients.

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IAB UK Digital Upfronts
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IAB UK Digital Upfronts

The IAB UK Digital Upfronts are a showcase of premium digital advertising opportunities from the UK’s leading content creators and media owners.

Upfronts partner companies will each put on an awesome free event in Central London highlighting their most premium digital offerings for advertisers and agencies. Guaranteed fun and learning in equal measure!

See the write-ups from last years IAB UK Digital Upfronts. 

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