Events and Education

Our upcoming events

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Innovation seminar

Innovation Seminar

One of the IAB’s objectives is to prepare businesses for the future.

With this in mind, digital innovation is something we like to talk about…a lot! This seminar, shaped by the IAB’s Industry Groups, will give an under the bonnet look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business.

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Programmatic Essentials September
Course

Programmatic Essentials September

The digital display market has been rapidly ‘going Programmatic’ and soon, this will also affect traditional media channels (OOH, TV, Radio).

This course is for those in sales who need to know more about what they are up against when they start to hear from their agencies that spend will no longer come their way ‘because it has all gone Programmatic’ or ‘has all gone to the internal Trading Desk’; or alternatively those who need to be aware of what the changes might mean for their businesses, and what they can do about it.

 
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Digital Creative Sales
Course

Digital Creative Sales

The course will give delegates the skills and knowledge to understand marketing needs beyond display advertising and how brands can use content and other creative solutions to engage with consumers. Delegates will be given training on how to measure the effectiveness of creative solutions and practice how to conceptualise and pitch creative solution ideas to clients.

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IAB UK Digital Upfronts
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IAB UK Digital Upfronts

The IAB UK Digital Upfronts are a showcase of premium digital advertising opportunities from the UK’s leading content creators and media owners.

Upfronts partner companies will each put on an awesome free event in Central London highlighting their most premium digital offerings for advertisers and agencies. Guaranteed fun and learning in equal measure!

See the write-ups from last years' IAB UK Digital Upfronts. 

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Better ROI in Digital Marketing October
Course

Better ROI in Digital Marketing October

Who should attend?

This course is suitable for executives with responsibility for planning, monitoring and reviewing the effectiveness of digital marketing investment in all sizes of organisation.

What should you expect?

The course will be highly engaging with executives invited to work through a practical planning framework that identifies clear ‘line-of-sight’ between digital marketing activities and its contribution towards strategic and financial objectives.

Attendees are invited to work on their own business scenarios using ‘real’ data and digital campaigns. Alternatively, we will provide example case studies to work with. 

Once signed up attendees will be sent questions to consider and materials to gather prior to the training.

The framework follows covers all stages of building a digital marketing plan with a focus on the delivery of better ROI on digital investment.  This will include setting meaningful digital objectives, defining strategies and tactical mixes, managing metrics and targets, and finally the role of segmentation and optimisation.  All with a consistent focus on financial return throughout the day.

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Nonference
Event

IAB Nonference

This November we are launching a totally new kind of event. The IAB Nonference marks an important step change in the industry, firmly focussed on inclusivity, having fun with technology and allowing people to curate their own day of hands on experiences.

Because digital is all about learning through doing. Whether that’s creating a branded Lens for Snapchat or using a new skill to ask Alexa to add butter to your weekly shop. 

Tickets available now and if you'd like to submit an idea to lead a session, check out the speaker FAQs and the submission form below.

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Behavioural Science
Course

Behavioural Science November 2018

This one day course will introduce delegates to the fascinating world of behavioural science. We will bring you the latest research into decision-making and demonstrate many practical examples as applied to the digital media, marketing, advertising and sales.

Who Should Attend?

This course is intended for delegates with media, sales or marketing experience, and who wish to discover how the latest principles of behavioural science can be applied to influence engagement and buying behaviours of their audiences and/or customers.

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Trust seminar

Trust Seminar

This seminar, shaped by the IAB’s Industry Groups, will look at what the industry is doing to tackle the big challenges, to build trust and instil confidence.

Digital advertising has reached a tipping point. It’s now the majority of media spend in the UK…52% in fact (source: IAB / PWC Digital Adspend Study).

With this is mind, the spotlight has increasingly been shone on some of the thornier issues that exist in digital. The IAB’s mission is to ‘build a sustainable future for digital advertising’ so this seminar, shaped by the IAB’s Industry Groups, will look at what the industry is doing to tackle the big challenges, to build trust and instil confidence.
 

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Influencer marketing

Influencer Marketing Seminar

Influencer marketing is still a fairly new, shiny toy for the advertising industry. An influencers unique relationship with their fans, give brands an interesting way to reach their audience. Using a respected celebrity can be a very good way to gain trust and loyalty from consumers, it just needs to be done in the right way with the right person.

As the influencer marketing scene gets bigger, there are all sorts of questions; How do we measure it? How do we pick the right person? How do we make it subtle but effective?

This seminar will be exploring different ways brands are using influencers in their campaigns, the good/the bad and what ways there are to measure the ROI.

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Preparing for the Future

The digital world is fast, exciting and extremely vast. As such, it can be difficult to keep up with the technologies that are continuously being developed and have the potential to change the way that we all behave. Businesses need to be prepared for the future to ensure that they are not left behind by their consumers. This workshop will look into the future of digital advertising, such as AI, Voice, and Mixed Reality, to help us understand what brands need to be considering for the, now, not so far away future. 

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