We love conferences. We’ve been running our own for the last fifteen years and are lucky enough to attend lots of different types of other industry events too.
Conferences - including our own - are largely passive with the very best ones being highly inspirational, teaching you things you didn’t already know and will often have you coming away thinking about something completely differently.
They are geared around brilliant speakers who stand on stages and present to us. More often than not, we are in receive-mode, seated in the dark listening intently and diligently taking notes.
As digital has become increasingly complex, it’s also become less about screenshots on Powerpoint slides and more about experiences, more interactive, more hands on. So, whether that’s learning how to spot fake news or asking Alexa to add butter to your weekly shop - it’s no longer enough just to just listen someone talk these things, it’s about learning through doing.
We believe this requires a different type of conference. A Nonference.