Events and Education

Our upcoming events

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Social-media-logo
Course

Social Media Strategy

Find out where social is headed and how to align your business with its direction. The importance of risk management and a coherent content strategy. Plus, the psychology of content - why some content just 'works'. 

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Advanced Programmatic
Course

Advanced Programmatic

Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.

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Games-logo

Games Seminar

The games industry has always been a huge player in the online advertising world and, with the rise of AR, VR, and e-sports, opportunities are expanding further. This seminar will showcase some of the new ways advertisers can use gaming to promote their brand along with top tips for operating in this space. 

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DooH

DOOH Seminar

Out of home has been going through a digital revolution over the past three of years. The combination of data, creativity, and high impact formats has given advertisers new exciting ways to reach people on the move. This seminar will cover the latest trends, insights, and important topics from the world of DOOH, and will showcase how todays marketers are using DOOH alongside their other marketing channels. Expect to learn about the ingredients needed for creative success – how to use data to inform both the planning and buying of out of home campaigns – as well what the future of DOOH looks like.

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Audio-workshop-banner

Audio Workshop

People listen to a lot of music, radio, and of course, podcasts. This presents an opportunity for advertisers to engage with people in an intimate way. This workshop will talk about your audio strategies, and equip you with the knowledge and skills needed to conduct successful audio campaigns. This event is for brands and agencies only.

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Programmatic-101
Course

Programmatic 101

Unlock the power of programmatic with this one-day course, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

 

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Creative morning

Creative Morning

Join for a morning of creativity and inspiration. We’ll be showcasing some of the very best recent campaigns from across the industry to analyse why they worked and what set them apart from the rest. If you want to know the secrets to creating a great digital campaign, then this event is not to be missed.

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Programmatic-advanced-logo
Course

Advanced Programmatic

This event is now fully booked. Next available date is Friday 13 March 2020.

Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.

This event is now fully booked. Next available date is Friday 13 March 2020.

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Digital marketing essentials icon
Course
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Digital Marketing Essentials

A two-day course taking place on Monday 13 January and Monday 20 January, Digital Marketing Essentials equips you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

This is a two-day course taking place over two consecutive Mondays.

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Digital Trust Forum
Event

Digital Trust Forum

IAB UK’s first Digital Trust Forum will tackle the biggest challenges facing the digital advertising industry with talks and discussions on the burning issues of the day.

Covering topics including maximising brand safety, combatting ad fraud, fake news, ad blocking and transparency in the digital supply chain, the day-long event will bring together industry experts and highlight the work being done to improve online advertising for everyone.

The IAB’s inaugural Digital Trust Forum takes place at the British Museum on Wednesday 22 January. Speakers to be announced soon.

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