Leadership Summit 2023

-
Sopwell House, St Albans

Ticket Types

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

IAB UK's Leadership Summit 2023 will once again take place at Sopwell House, 9 - 10 March, to provide a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and shape a successful and sustainable future for our industry.

After a year off, 2022's Summit was one of the first opportunities for leaders to be in the same room, confidentially sharing their experiences and plans while hearing from inspirational and visionary speakers. 

As society and the ad industry face an uncertain year and cost-of-living crisis, ensure you and your company are represented at Leadership Summit 2023 to help shape the future, share expertise and knowledge and build your senior network across the industry. 

Find out more about Leadership Summit 2023 here and watch last year's highlight film below for a taste of what to expect.

Agenda so far...

What they want, where they want it; Digital Broadcast that’s Gen Z ready

Forget the SVoDs, social-first programming is becoming the go-to format for long form-hungry youth audiences, disrupting the TV market even more in 2023.
 
In this session, LADbible Group’s Director of Creative Strategy, Thom Gulseven, will uncover the tips and tricks you need to know when it comes to reaching Gen Z and youth audiences through formatted show content on social platforms. Looking into how digital publishers are evolving into digital broadcasters and what they can do for audiences, brands and producers.
 
As experts in developing, piloting, iterating and landing successful social series such as 'Minutes with', Thom will discuss how shows are best made for a variety of social platforms and delve deeper into how LADbible Group's brands implement platform-agnostic strategies to drive engagement with shows to as many eyeballs as possible.

Thom Gulseven, Director of Creative Strategy, LADbible Group

How identity informs what you watch

How do people's identities inform what they love to watch? Google and MTM set about finding the answer with an extensive study spanning interviews with leading advertisers, consultations with experts, cultural analysis, and survey results from more than 10,000 people from all corners of the UK.

The research reveals a highly complex media ecosystem where passionate audiences are seeking out content from increasingly diverse creators that speak to the many facets of identity across the country. One theme particularly stands out: brands that champion and exhibit true diversity can form deep and valuable connections with audiences. That’s an opportunity modern marketers cannot afford to miss. In this session, Google will use the results of the study to explore the role identity plays in people's media choices; how the media and advertising industries are focusing on diversity, equity, and inclusion; as well as the role open platforms play in supporting the creation and distribution of representative and inclusive content for audiences.

Join Nishma Robb, Google's Senior Director, Brand and Reputation Marketing, as she takes us through the findings, the challenges faced by marketers, and ways to navigate the UK's complex media ecosystem.

Nishma Robb, Senior Director, Brand and Reputation Marketing, Google UK

Speaker at Leadership Summit 2022
Catch up

Leadership Summit 2022

Looking for a taste of what to expect? Watch our short highlights film from Leadership Summit 2022.

Our speakers...

Christine Armstrong

Christine Armstrong

Researcher, author & vlogger
Christine Armstrong

Christine Armstrong

Researcher, author & vlogger

Christine Armstrong writes regularly for the Times and Telegraph and is a contributing editor of Management Today. She is also the author of ‘The Mother of All Jobs: how to have children and a career and stay sane(ish)’, published by Bloomsbury and a finalist in the Business Book UK awards 2019. She continues her research into the experiences of women and work and is currently touring the country interviewing women in ‘mid-life’ about how they define success and what they want for the future.

Thom Gulseven

Thom Gulseven

Director of Creative Strategy, LADbible Group
Thom Gulseven

Thom Gulseven

Director of Creative Strategy, LADbible Group

Thom joined LADbible Group in 2020 to help establish the award-winning LADstudios where he is currently Director of Creative Strategy. LADstudios make digital-first Factual and Fact Ent shows, self-funded on platforms such as YouTube, Facebook and Snap, but also in partnership with brands. Previously he worked as a Commissioning Editor and Head of Digital Content Strategy at Channel 4 across a broad range of digital projects, such as TV shows-turned-digital like Skins and Made in Chelsea, and wholly digital projects like Mashed, Four to the Floor, Comedy Sparks and True Stories.

Dr Daniel Knapp

Dr Daniel Knapp

IAB Europe
Dr Daniel Knapp

Dr Daniel Knapp

IAB Europe
Nishma Robb

Nishma Robb

Senior Director, Brand and Reputation Marketing, Google
Nishma Robb

Nishma Robb

Senior Director, Brand and Reputation Marketing, Google
Eleanor Tiernan

Eleanor Tiernan

Stand-up comedian and writer
Eleanor Tiernan

Eleanor Tiernan

Stand-up comedian and writer

Eleanor Tiernan has been a panellist on BBC Radio 4’s The News Quiz and Where’s the F in News, as well as starring in BBC3’s Stand Up for Live Comedy and Comedy Central’s The Alternative Comedy Experience. On stage, she has supported acts including Tommy Tiernan, Stewart Lee, and Reginald D. Hunter among others. Most recently Eleanor appears in Holding, a new TV adaption of Graham Norton’s debut novel.

Dr Cristina de Balanzo

Dr Cristina de Balanzo

Board Director, Walnut Unlimited
Dr Cristina de Balanzo

Dr Cristina de Balanzo

Board Director, Walnut Unlimited

Prior to Walnut Unlimited, Dr Cristina de Balanzo was Global Head of Neuroscience at TNS since 2009, where she was responsible for pioneering the application of neuroscientific insights and methods into traditional research. With over eleven years’ experience in advertising agencies, including the position of Strategic Planner at McCann Erickson, Cristina also holds a degree in Sociology and a Ph.D. in Communication. Her doctoral thesis deals with improving advertising effectiveness and consumer insight using cognitive neuroscience approach.

Our sponsors...

azerion
Azerion
Extreme Reach
Extreme Reach
Wunderkind
Wunderkind

Similar Events

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.