Adspend 2018

Full Results

The latest IAB UK and PwC Digital Adspend study reveals UK advertisers spent £13.44billion on digital advertising in 2018.

The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising.

Welcome to 2018’s full Adspend Report

1

Meet the Adspend Advisory Group

Extra Reading

Our Adspend Report is an integral part of what we do here at the IAB. If you want to get behind the numbers then read the press release, check out 2017’s number or see what else we’re up to here at the IAB.

Press-Release

The Press Release

Stay tuned for what we will have to say about the numbers, and what they mean for building a sustainable future.

Last-Year

Last Year's Figures

If you’d like to look at both full reports side by side, then you can download last year’s below.

Engage

Engage

This report measures all of UK digital advertising. But it doesn’t give you a sense of what it’s like to be amongst it. Engage does.

Promo

Meet our Members

We have over 1,200 members from international brands to local agencies. All of them use our figures.

A full list of contributors to the Report

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

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