2015 Full Year Digital Adspend Results

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2015.

Digital Adspend grows to £8.606 billion in 2015, which is up 16.4% on a like for like basis

  • Display up 24.5% on a like for like basis - £3,033 million

  • Classified up 5.2% on a like for like basis - £1,115 million

  • Search up 15.3% on a like for like basis - £4,355 million

  • Video, Social and Mobile continue to power display

  • Consumer Goods is now the top spending display sector, followed by Travel and Transport and Retail

  • Mobile spend soars by 60.3% to reach £2.627 billion

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

*All results are correct at time of publishing

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