2015 Full Year Digital Adspend Factsheet

These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for 2015. The UK digital advertising market continues to show exceptional growth, by over £1,271 million, or 16.4% on a like for like basis, from 2014.

This tracking study, dating back to 1997, presents the official industry measure and acts as the barometer for the health of the market.

Record Spend: Digital Adspend in 2015 reached £8.606 billion.

 

 

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