This report showcases the full year 2011 Online Adspend Study results and includes commentary around these plus industry perspectives from across the year.
Online advertising was worth £4.784 billion in 2011 and showed a like for like growth of 14.4%. Display, search and classified formats all showed like for like growth - 13%, 18% and 5% respectively, and £1 in every £4 of marketing budget was spent online.
This report highlights the full set of results for 2011. In addition to the PowerPoint presentation that is also available on the site we have included commentary around the results and also industry perspectives on the marketplace across the year.
*Correct at time of publishing