Why join us?
We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.
Access to events
We offer members free and discounted access to our rich year-round calendar of events.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
Resources and our response to the ICO's Adtech Report with advice for members and the industry
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Gold Standard 1.1 certified
23 September - 3 October
Digital Upfronts 2019
BBC Global News, Twitter, Facebook and Snap Inc. join forces with the IAB for an exclusive look at what’s on their agenda; including unmissable ad opportunities, celebrity guests and new research. Plus, Podcast Upfronts will see some of the biggest podcast players shine a light on this fast-growing format.
Our latest research:
Five ways to maximise ad attention online
IAB UK has teamed-up with eye tracking specialist Lumen and IPSOS MORI to show how environment, ad position, clutter, format and targeting can significantly affect the attention digital ads generate.
IAB UK Gold Standard
One year on from the launch of the IAB UK Gold Standard, 94 companies have become Gold Standard Certified. The Gold Standard is a key part of our commitment to building a sustainable future for digital advertising and has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
Find out which companies have already become Gold Standard Certified and more about registering.