AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence. For more on AKQA's award winning campaign.
Join the IAB
Your business has the opportunity to play an active part in the future of the fastest growing advertising medium. The IAB has represented the industry since 1997, working for all companies with online business interests.
"From killer work on the Creative Showcase to the numbers behind the case studies in the lunchtime briefings - the IAB have got the interactive world covered." - Nick Corston, Sales & Marketing Director, Agency.com