Case studies

Our case studies section has everything from product launches in the motoring sector to brand repositioning in FMCG; recent online campaigns, to some of the largest cross media marketing activity in the UK. Explore these great examples of how online can engage customers and build brands.

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• Automotive Case Studies
  The leading car brands continue to flourish online. Learn who's doing what...

  • Citroen drive awareness online with AOL
    How Citroen raised awareness for the launch of the new C3 by using a microsite on AOL with the help of their agency OMD.
  • Ford achieve fantastic ROI with online
    How Ford partnered with AOL to communicate brand values to 30 to 44 year old mothers.
  • Volvo make big impression online
    How, with the help of AOL and agency mOne, Volvo created deeper brand involvement.
  • MG Rover boost metrics amongst car buyers
    How MG Rover improved brand awareness by using paid for listings on Ask Jeeves with the help of their agency Zed Media.
  • Chevrolet uses online and Press to generate awareness of their new launch, The Aveo
    How Chevrolet used online and Press to re-inforce their value for money messenging
  • How Fiat used the BBC's topgear.com to increase brand awareness amongst potential car buyers, promoted the Fiat 500, Fiat Bravo and Fiat Punto, and drove direct response
    Fiat worked with the BBC's topgear site to create a tactical campaign by securing key words on the car review pages of topgear.com
  • Mercedes create a buzz online
    How Mercedes used banners and skyscrapers on FT.com to drive awareness of their new SL-Class and generate quality leads with the help of their agency BJK&E.
  • Ford shape brand perceptions online
    How a year long relationship with Handbag.com helped change the perception of the Ford Focus brand amongst its target audience.
  • Ford learn the power of cross media optimisation
    How Ford realised the cost efficiency of online through cross media optimisation.
  • Mazda boost car sales with e-mail campaign
    Mazda use interactive agency Syzygy to produce e-mail marketing campaign aiming to increase awareness of it brand and its Sakata product range.
  • How Mazda uses www.topgear.com to promote the MX-5 Icon car
    Mazda worked with the BBC's topgear.com to build brand awareness and positively increase perception across a set of key brand attributes, actively engaging the users of topgear.com and highlighting the effectiveness of the campaign through research
  • Mercedes excels with online campaign
    How Mercedes increased test drives of their A Class by using a range of formats on MSN and with the help of BJK&E.
  • Peugeot uses MSN's entertainment section to drive awareness.
    How Peugeot worked with Microsoft to deliver big rises in key brand perceptions.
  • SEAT build online success
    How SEAT used online to build awareness and improve brand perceptions.
  • Yahoo! drive traffic for Nissan
    How Nissan leveraged Yahoo!'s extensive UK coverage for the launch of the Nissan 350Z.
  • Nissan Micra advertising handles beautifully online
    How Nissan increased brand awareness and favourability by using streaming video on Yahoo!
  • Renault Modus gets playful on Yahoo!
    How Renault successfully launched the new Modus with a cross media campaign featuring Yahoo!
  • Citroen boost awareness online
    Citroen use branding campaign on Yahoo! to raise awareness of the new C2 VTS
• Business to Business Case Studies
  Just like with B2C, businesses are finding that their consumers have moved online, we've gathered some great examples in this section

  • B2B Marketing Magazine realise the power of online
    How B2B Marketing Magazine developed regular two way communications with their subscribers using the Concep campaigner email marketing system.
  • Email drives business for Bearing Point
    How, with the help of Concep, Bearing Point achieved more effective targeting for their communications programme.
  • Concep - Bearing Point
    Conep B2B Case Study on Bearing Point
  • Savills achieve email effectiveness
    How Savills achieved consistent branding to their email communications with the help of Concep.
  • Email proves effective for The Bank of New York
    How, with the help of Concep, The Bank of New York developed an email communications programme targeting senior executives.
  • Concep use interactive email for Norwich Union
    Norwich Union B2B Email Marketing Case Study
  • Guardian & Microsoft Office
    How MediaGuardian.co.uk helped Microsoft to engage with marketing professionals to promote the latest version of Microsoft Office.
  • Verisign learn the power of cross media optimisation
    How Verisign learnt about the branding power of online by using cross media optimisation.
  • Modem Media viral marketing for HP
    Modem Media Case Study of HP's Parkour video viral
  • Website works for Your Communications
    How Moonfish helped Your Communications improve their online presence.
  • Sky’s the Limit for ROI with Overture
    How Bluesky, with the help of Overture and agency Ambergreen, increased traffic and conversion for their outward-bound corporate events and team building venue.
  • New venture cleans up online
    How Yell.com worked closely with ADL Cleaning Services to develop their online presence and grow their customer base.
  • Online advertising serves up results for catering company
    How catering firm, Indulge You, looked to Yell.com to drive site traffic and help potential customers find out more about its service.
  • Cleaning company sparkles with online success
    How Yell.com helped Office Works to drive site traffic and develop a strong online presence in an already busy sector.
  • Research Magazine and weboptimiser work together to increase site traffic.
    How Research Magazine and weboptimiser worked together to ensure the b2b site was attracting enough traffic to secure its market positioning.
• Entertainment and Media Case Studies
  The internet has long been a bed fellow to the entertainment sector. Here are a several working examples of internet working within this high interest category

  • Webgains delivers growth for online games company, Bigpoint, in the US, France, Germany and the UK
    How Webgains built up online games company, Bigpoint's programs to drive users, subscriptions and merchandise sales.
  • Universal Pictures learns the power of cross media optimisation
    How Universal Pictures realised the power of combining online with TV by using cross media optimisation.
  • Bad Boys 2 explodes onto the web
    How Coumbia Tristar got zero wastage for the launch of Bad Boys 2 on MSN with the help of Manning Gottlieb OMD.
  • Web advertising works for Columbia Tristar
    How Columbia Tristar used a microsite and other activity on MSN to generate interest in the new Spiderman movie.
  • Online pays dividends for Fox
    How 20th Century Fox increased purchase consideration by 180% for their DVD portfolio using a range of formats on Wanadoo.
  • Fantastic ROI for Red Dragon
    How Red Dragon achieved a 508% return on investment using streamed video on Yahoo with the help of Mediaedge:cia Digital.
  • E4 use social networking site MySpace to create a buzz leading to airing of new series of Skins
    How E4 created a buzz around their series of Skins and drove MySpace users (their target audience) to watch Skins on E4. In doing so E4 demonstrated perfectly how online, and social networks in particular, form an integral part of their media plan.
  • Walt Disney and MSN raise awareness through online video
    Walt Disney Pictures placed pre-roll ads on MSN for the launch of Ratatouille, generating five millions impressions and raising awareness.
  • Xbox Experience 2008
    As part of a major multimedia brand campaign in Q4 2008 to win the key Xmas battleground, Bluepod Media provided fulfilment technology to extend an additional layer of communication to our audience to deepen consumer connection.
• Finance Case Studies
  Until recently pipped by the automotive sector, finance has been the star performer with online. Learn how Egg, ING and HSBC have benefited

  • Online is the right policy for Lloyds TSB Insurance
    How Lloyds TSB Insurance partnered with AOL to increase customer acquisitions and sales.
  • ING learn the power of cross media optimisation
    How ING realised the brand building power of online by using cross media optimisation.
  • Travelex tries online
    How Travelex used sponsorship of the ITV website's Rugby World Cup coverage to raise its profile.
  • Egg hatch plan for online success with MSN
    How Egg boosted awareness and drove traffic using sponsorship of the MSN Money channel.
  • Egg find solution online
    How egg raised brand awareness and reinforced product messages with the help of wanadoo.
  • Online pays dividends for First Direct
    How First Direct, with the help of Yahoo! and PHDiQ, successfully communicated the new 'step over the line' marketing message.
  • HSBC profits from online awareness
    How HSBC increased awareness of their Tim Henman sponsorship by using sponsorship on Yahoo!
  • Search and fool.co.uk
    Case study looking at how fool.co.uk used search to build ROI
  • Cornhill Direct
     
• FMCG Case Studies
  Although initially slow to see how online could benefit them, FMCG marketers are now turning to internet marketing in their droves.

  • Flora find winning formula with online
    How, with the help of their agency AKQA, Flora used online to build its position at the heart of the healthy family.
  • Online is just the ticket for The National Lottery
    How Camelot drove awareness and trial of Lotto Online with the help of AOL.
  • How bbcgoodfood.com positioned New Zealand Lamb as premium quality
    New Zealand Lamb worked with bbcgoodfood.com to separate themselves from the competition, bringing credibility and trust to the table through association with accomplished chefs as well as featuring a bespoke New Zealand Lamb recipe exclusive to bbcgoodfood.com users.
  • Gordon's drink to online sponsorship success
    How Gordon's Gin used sponsorship of Chrysalis Radio's homepage to capture audience data and drive site traffic.
  • San Miguel bring 'Taste of Spain' to life
    How Guardian Unlimited helped San Miguel associate with the genuine taste of Spain.
  • Imperial Leather gels with target audience online
    How Cussons used online sponsorship of Handbag.com to increase awareness and drive site traffic.
  • Gillette Venus makes an impact online
    How Gillette drove advertising awareness for the launch of its new Gillette Venus product using banners and editorial on Handbag.com.
  • Colgate learn the power of cross media optimisation
    How Colgate learned the effect on purchase intent of cross media optimisation.
  • Dove learn the power of cross media optimisation
    How Dove realised the power of online through cross media optimisation.
  • Kleenex learn the power of cross media optimisation
    How Kleenex realised the synergistic potential of online by using cross media optimisation.
  • Persil encourage artistic ambitions online
    How Persil raised brand awareness by using rich media on MSN with the help of their agency Zentropy Partners.
  • Polo find refreshing solution
    How Polo boosted unaided brand awareness by 188% using a microsite and banners on MSN.
  • Maltesers enjoy sweet success online
    How Maltesers sponsorship of Wanadoo's TV channel drove purchase, awareness and association.
  • Ariel serves up an ace online
    How Ariel raised awareness of their sponsorship of Tim Henman by sponsoring Yahoo! Wimbledon.
  • Cobra drinks to online success
    How Cobra beer achieved a 49% lift in purchase intent using streaming video on Yahoo!
  • Pringles scores highly during Euro 2004
    How Pringles used sponsorship of Yahoo's Euro 2004 coverage to build brand favourability.
  • Kleenex work with Microsoft to deliver new brand story using social media
    How Kleenex worked with Microsoft on their 'Let It Out' campaign to achieve a positive shift in brand perception using social media.
  • Walkers reached a huge online audience with engaging advertising.
    How Walkers worked with Microsoft to increase purchase intent by 18.8 percentage points.
  • Coca-Cola and Microsoft engages consumers with online game campaign.
    How Coca-Cola worked with Microsoft to increase awareness and raise message association amongst 16-34 year olds.
• Government, Charity and Other Organisations Case Studies
  A sector that always benefits from the internet's personal yet authoritative is Government and Charity. Learn more with these examples

  • Online is the 'White Stuff' for Dairy Council
    How MSN helped the Dairy Council target women with its 'White Stuff' milk promotion.
• Property Case Studies
  Property and the internet suit each other down to the ground and the work produced within this sector is testament to this fact

  • Property site in Prime position online
    How Overture helped Primelocation.com to increase its presence on the search listings of major UK Web sites and portals.
• Retail Case Studies
  Another sector where brands could do more with online, there has nonetheless been some exceptional success stories

  • ClickThrough helps DUO Boots increase sales by +106%
    How DUO Boots doubled sales from non-brand terms by using a blend of organic search techniques.
  • Webgains helps affiliates deliver 15% of sales for GardenCentre.co.uk
    How Webgains used a unique discount voucher code tool which paid off for GardenCentre.co.uk
  • Comet switch on to the power of the web
    How Comet increased Christmas sales by using a range of formats on AOL.
  • Online delivers success for Interflora
    How Interflora partnered with AOL to reinforce its premium brand positioning and drive sales.
  • Online successfully driving key brand metrics for Domino's Pizza
    Online successfully driving key brand metrics for Domino's Pizza
  • ghd drives engagement amongst 18-24 women via social networking site, MySpace
    How ghd drove engagement and brand and product awareness via a community on MySpace whilst also supporting the offline components of the campaign.
  • Dealtime use search to boost revenues
    How Dealtime used Google Adwords to increase revenues across the board.
  • Figleaves enjoys sales uplift through search
    How Figleaves increased click through rates and average order values with the help of Google Adwords.
  • Postoptics see clear benefit to search
    How postoptics used Google Adwords to drive traffic by 35%.
  • Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products
    Greenlight and audible.co.uk demonstrate how effective paid for search can be for niche products
  • McDonalds learn the power of cross media optimisation
    How McDonalds improved product awareness and image association through the use of cross media optimisation.
  • How Kenwood and the BBC GoodFood site successfully launched their new range to cooking enthusiasts
    Kenwood worked with the BBC to devise an advertising solution that would promote the new KMix range and gather feedback on the range of colours available.
  • Koodos work with Microsoft to improve conversion rates by driving more qualified traffic to its website.
    How Koodos.com gained 40,000 qualified leads a month with MSN Shopping.
  • Marks and Spencer optimse their search account with Microsoft and Efficient Frontier
    How M&S worked with Microsoft's adCenter team and Efficient Frontier to optimise the M&S search account, identifying quick wins as a long-term strategy for continued growth.
  • Michelin sponsors Top Gear news page to achieve brand interaction and engagement with potential car buyers for the launch of their new energy saver tyres
    How Michelin interacted with over 300,000 Top Gear site users for an average of 12 minutes each
  • Bed retailer finds online solution
    How Moonfish worked with Sleeping Solutions to establish a national presence online and develop new revenue streams.
  • Dabs.com drives growth with search
    How IT retailer dabs.com gained 10,000 new customers using paid for listings from Overture with the help of Summit Media.
  • Rachel's Organic reach older and upmarket target audience on Gardeners World site
    How Rachel's Organic used the Gardeners World website to reach their older and upmarket target audience
  • Turtle Wax engages target audience online and builds their brand
    How Turtle Wax engaged with their target audience to achieve an increase in purchase consideration
  • Turtle Wax Ice uses Top Gear site to build brand awareness
    How Turtle Wax Ice built brand awareness and successfully engaged Top Gear users
  • Viking builds brand awareness online
    Viking builds brand awareness through the promotion of a competition on their microsite
• Technology Case Studies
  Learn how technology advertisers have flourish using internet marketing

  • Beyond the Invisible found a 225% ROI with Google
    How Beyond The Invisible used Google Adwords to effectively generate new business.
  • Rackspace reap online rewards
    How Rackspace.co.uk gets 40% better clickthroughs with Google Adwords.
  • Sony gets people talking on Yahoo!
    How Sony used sponsorship of instant messenging on Yahoo! to promote the new Minidisc and CD Walkman products.
  • Intel multiplies entertainment on first ever Pan-Euro community using MySpace
    How Intel worked with MySpace to produce a campaign which positioned Intel as a world leader in digital technology and clearly demonstrated how it 'multiplies entertainment'.
  • Xbox 360 launches Halo 3 on MySpace
    How Microsoft worked with MySpace to establish a dedicated, relevant and highly interactive Xbox360 gaming community.
• Telecoms Case Studies
  The Telecoms sector's use of internet marketing continues to grow. Learn how O2 and T-Mobile have benefited from their investment in online

  • Music sponsorship proves a hit for T-Mobile
    How T-Mobile gathered data for a tightly targeted audience using sponsorship of AOL's Artist Of The Month feature with the help of Universal McCann.
  • MSN answer O2's call to action
    How O2 used sponsorship of MSN Instant Messenger to boost sales.
• Travel Case Studies
  The internet has revolutionised the travel market. Here are a few of the many notable success stories

  • Travelocity sales take off on AOL
    How Travelocity built a brand in the UK market with the help of AOL.
  • Business takes off for Cheapflights
    Cheapflights found a 45% return on adspend with Google Adwords.
  • Travelocity bookings soar with search
    Travelocity.co.uk found twice the projected bookings with Google AdWords.
  • Monarch's search activity sees revenues soar 56%
    Monarch Airlines uses search to drive revenues up by 56%
  • Virgin Atlantic boost sales online
    How Virgin Atlantic maximised flight sales by running large ad formats across key parts of the MSN network.
  • Thetrainline.com reap online rewards
    How Thetrainline.com used paid for search from Overture to maximise ROI.
  • British Airways awareness soars
    How British Airways boosted brand awareness by using a media-first 'page-peel' with the help of itraffic.
  • Virgin Trains on the right track with internet advertising
    How Virgin Trains used a range of formats across Yahoo! to launch themselves and generate interest.
  • Hilton and bigmouthmedia develop an innovative strategy for marketing their portfolio of hotels.
    How Hilton International worked with bigmouthmedia to implement an ambitious search strategy encompassing both SEO and PPC.
  • Ebookers case study for search marketing
    Ebookers case study for search marketing
  • Greenlight and Radisson Edwardian
    How Greenlight increased Radisson Edwardian's paid search from 1200% to over 2500%