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True City by AKQA

True City is an application for the iPhone that aims to unlock access to city insiders' views of sport, life and culture in London, Berlin, Paris, Milan, Amsterdam and Barcelona. More on AKQA's award winning campaign.

Case studies


Our case studies section has everything from product launches in the motoring sector to brand repositioning in FMCG; recent online campaigns, to some of the largest cross media marketing activity in the UK. Explore these great examples of how online can engage customers and build brands.

If you would like to submit a case study to the IAB library please email us.

If you are looking for a specific case study please use our case study search

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