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The Great Niggle Nobble by Agency Republic
The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.YouTube ads found to be more effective than TV
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YouTube ads are better at engaging consumers than ads on TV, according to a new study.
Friday, 19 December 2008
The research, which was carried out by the Online Testing Exchange, MindShare, General Motors Europe and Motorola, revealed that YouTube users are 1.5 times more attentive to ads than TV viewers.
It also found that those watching YouTube videos have a level of ad recall and attribution that is 14 per cent higher than that for TV viewers.
Eye tracking technology was used in conjunction with biometrics information to collect the data.
The report indicates that the fact YouTube is a platform where consumers decide which content they want to see is the main reason why ads seem to be more successful in terms of engagement and recall on the site.
"Immersive experiences like YouTube have changed and will further change the way entertainment and branded content is consumed and used," comments Martin Sir, European media strategies manager at General Motors Europe.
About 100 million US web users watched a collective 13.5 billion clips on YouTube in October, recent research from comScore showed.
Friday, 19 December 2008
The research, which was carried out by the Online Testing Exchange, MindShare, General Motors Europe and Motorola, revealed that YouTube users are 1.5 times more attentive to ads than TV viewers.
It also found that those watching YouTube videos have a level of ad recall and attribution that is 14 per cent higher than that for TV viewers.
Eye tracking technology was used in conjunction with biometrics information to collect the data.
The report indicates that the fact YouTube is a platform where consumers decide which content they want to see is the main reason why ads seem to be more successful in terms of engagement and recall on the site.
"Immersive experiences like YouTube have changed and will further change the way entertainment and branded content is consumed and used," comments Martin Sir, European media strategies manager at General Motors Europe.
About 100 million US web users watched a collective 13.5 billion clips on YouTube in October, recent research from comScore showed.
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