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  1. Internet marketing
    1. Internet marketing guides
      1. Young people
        1. Introduction
        2. Useful young people's websites
        3. Young people's behaviour: part one
        4. Young people's behaviour: part two
        5. Targetting tips
        6. Case studies: part one
        7. Case studies: part two
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Young people online


The youth sector online is one of the most fickle and sought-after of target groups, with teenagers in particular forming a crucial market for big and small brands alike. This digestible handbook brings together solutions and opportunities for brands to create campaigns designed for engaging young people online.

Young people 12-24 handbook
Download the handbook in its entirety for more insights into this imperative audience.

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