The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.
Young people online
The youth sector online is one of the most fickle and sought-after of target groups, with teenagers in particular forming a crucial market for big and small brands alike. This digestible handbook brings together solutions and opportunities for brands to create campaigns designed for engaging young people online.