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- Women online handbook
Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Women online
Over 18 million women in the UK are active online through their PC or laptop and almost four million are using their mobile phone to access the internet. Females now account for half of the ‘fixed’ internet population and over 40 per cent of the mobile equivalent. However, it’s not just the sheer size of the audience that is compelling to marketers but what they’re driving.
Download the handbook in its entirety for more research, insights and case studies into women users online.
