Here you will find videos and podcasts created by us at the IAB along with the help of Videojug, Weboptimiser, Markettiers 4DC, Latitude and others, that contain helpful guides to online marketing.

Videos

• Adspend Study
• Brand Engagement
• Engage 2007
• Engage 2006
• Search
• Video Advertising

Podcasts

• Engage 2007
• Engage 2006

Adspend Study

The IAB online adspend study carried out in partnership with PwC provides an important barometer of the health of the UK online advertising industry. Internet marketing has flourished in recent years becoming a multi-million pound industry. The online adspend research below provides a complete breakdown of where advertisers’ money was going in the 2006.

Guy Phillipson introduces and explains the 2006 adspend study results.

Brand Engagement

This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement.

The research concentrated on five advertising campaigns from the supermini car sector - Renault Clio, Toyota Aygo, Nissan Micra, Ford Fiesta and Mini - and looked into the effectiveness of online against other media, as well as wider influences like brand ownership, reading reviews, or recommendations from friends.

The video below explains the process of measuring brand engagement.

Engage 2007 Videos

Over the last two years we have given the audiences at our annual conference a little something extra.

Below are the five mocku-mentary videos shown at Engage 2007 chronicling the history of online advertising from the perspective of year 2021. Its followed by the never before seen opening to the seventh Star Wars shown at Engage 2006.

Online 2021 : Happy Birthday Internet



Online 2021 : Social Media



Online 2021 : Search



Online 2021 : Internet Advertising



Online 2021 : Convergence

Engage 2007 Podcasts

Andrew Bailey presents a set of podcasts that explore the major themes from IAB Engage 2007. Areas covered include the future of internet marketing, the impact of social media and the integration of mobile advertising into your marketing plan.

Guy Phillipson (IAB), Alan Rutherford (Digitas), Jessica Greenwood (Contagious Magazine), Bo Hellberg (Ogilvy) and Justin Dewhurst (Microsoft Advertising) are among the guest speakers.

The future of internet marketing

Listen to The future of Internet marketing

Moving beyond Web 2.0 – Social Media

Listen to Moving Beyond Web 2.0

Mobile marketing in the UK

Listen to Mobile marketing in the UK

Engage 2006 Video

A brief history of the internet

Engage 2006 Podcasts

The Buzz on digital epiphanies

Our first post-Engage podcast features keynote speakers from Engage 2006 and other media luminaries telling us about their digital epiphanies - when their personal love affair with the web started and when they first appreciated the power of the internet as a marketing medium.

• Listen to the Digital Epiphanies podcast

The Buzz on is content the future of advertising?

The second of our post-Engage podcasts features keynote speakers from Engage 2006, including John Hegarty (BBH), Rob Lawrence (DNA)and Terry Semel (CEO of Yahoo!) and other media luminaries sharing their thoughts about whether content is the future of advertising.

As the empowered consumer continues to be in control and dictate whether or not to interact with a brand, advertisers will increasingly turn their attention to producing compelling content to capture attention and encourage consumer engagement. Emerging platforms such as iPTV, podcasting, blogging, consumer generated content, photo and video sharing all provide interesting opportunities to brands and we have interviewed key players in this space to tell us more.

• Listen to Is Content the Future of Advertising? podcast

Search

Guy Phillipson in a Marketing Magazine Digital Masterclass

In an informative and lively discussion Gareth Jones (News Editor, Marketing) talks to our Guy Phillipson on a variety of areas in search including: universal search, social search, personal search, live search and the search innovations on the horizon.

• Watch the Digital Masterclass on search right here.

Video Advertising

Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that video advertising can have on your brand.

What Is Video Advertising?



What Is The Future Of Video Advertising?




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