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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Internet marketing


With such a choice of media at their finger-tips, marketers and brand managers have never had it better, but neither has it been more of a challenge to keep up with consumers. Use this section of the site to introduce yourself to, or further your knowledge of key internet marketing tools and disciplines.

 
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Movie Marketing
 
The world has marvelled at motion pictures ever since their
introduction over 100 years ago. The magic hasn’t changed but the
way films are marketed has. With this in mind we have collaborated with Microsoft Advertising to analyse the internet’s impact on movie marketing.
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Search marketing
 
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Use this section to access our latest search research, view our new best practice search reports and sign yourself up to upcoming search events.
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Standards and Guidelines
 
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