Digital strategy course

Run over one day this course will give delegates a comprehensive guide to the key digital marketing disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.

What it covers

When it comes to brand building digital marketing is one of the most powerful weapons in a marketer’s armoury. The explosion in internet use has opened up a whole new range of tools and platforms, as well as new audiences, which brands can use to increase their online presence.

Like traditional marketing methods digital marketing activity is most effective when employed as part of an overall strategy, occasionally dabbling in Facebook is not going to mean your brand reaches the top of the digital hill. Run over one day this course will give delegates a comprehensive guide to the key digital marketing disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.

Course content:

• Digital strategy frameworks and planning tools
• Key research tools and how to use them e.g. hitwise, compete, Google
• Hear about the digital consumer trends that are driving business impact
• Discover the impact of digital on purchasing habits
• Digital marketing research techniques – quantitative and qualitative
• How to Interpret web data to gain insight into consumer behaviour
• The key web metrics platforms and how to use them
• How to use segmentation and personas to identify target audiences
• Key integrated case studies and analysis of how to achieve successful integration
• The tools and processes behind successful measurement and optimisation
• A detailed implementation plan for optimisation processes
• Learn about the key digital trends

Who Should Attend?

• Planners
• Publishers
• Researchers

Skill Level

• Advanced

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding

Event Costs
IAB member	£500 plus VAT
Non member	£575 plus VAT