Social media blog

www.iabuksocial.co.uk

The IAB social media council (SMC) has launched a blog to aid the promotion of their initiatives and invite collaboration and encourage industry debate. www.iabuksocial.co.uk will serve to inform the market about all council projects, request feedback, and provide opinion on relevant developments within the social media space.

Featuring insights into measurement, research results and commentary from IAB social media council events, the blog and any comments received will now be a core part of the group’s strategy moving forward.

The site will also provide recommendations and practical guidance for marketers and practitioners on key topics such as privacy, word of mouth marketing, customer service and paid-for advertising in social media. All upcoming IAB social media council events will also be listed, along with booking details.