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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Social media


The growth of user-generated content represents a significant sea-change in consumer behaviour. A key characteristic of this so-called era of Web 2.0, user-generated content represents a new generation of internet use. The web has evolved into a two-way medium that means the user can respond to, create, share and actively edit web content. This new empowerment of the consumer is something that marketers must respond to and view as an opportunity to establish a unique dialogue with consumers.

 
Social media
 
 
 
Social media report
 
The Buzz on user generated content and social media image

This report will not only provide you with the background and context for UGC's various executions, but it will also identify the latest news stories, the key players, main developments and examples of where brands have embraced the phenomenon to varying degrees of success.
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