Search toolkits

The IAB's search council has compiled a selection of downloadable toolkits designed as useful aids for marketers looking to learn more about the discipline.

Search Toolkit for Charities & Public Sector
The IAB has teamed up with brands such as Oxfam, Shelter and the COI to provide best practice case studies in the use of search, and stress the importance of having a thorough strategy.

Search Toolkit for FMCG Brands
Search is a fundamental part of consumers' lives. This practical guide helps to explain how FMCG brands can benefit from understanding their consumers' searching behaviour.

Search Toolkit for Online Publishers
Search offers online publishers huge opportunities to drive traffic to their websites. This practical guide helps to explain how to make the best out of these opportunities.

Search Toolkit for the Travel Sector
As a result of the challenges caused by the recent economic climate. the web has never been more important to the travel industry. This toolkit will shed some light into this complex vertical and outline the various tools available for search success.

Search Toolkit for the Business to Business (B2B) Sector
This toolkit has been developed by the IAB B2B Council and aims to help UK B2B marketers to better understand the search market and how to use the medium effectively.