Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.
The IAB Search Council is the only search committee in the UK with senior representation from all top search engines, a panel of search agencies and a selection of the UK’s biggest advertisers.
The Search Council's mission is to inspire and educate marketers and agencies on search marketing through research, best practice and our Search Help Centre.
Jack Wallington, senior programmes manager at the IAB chairs the Search Council and is the primary contact.