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  1. Internet marketing
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        1. Introduction to search
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Search engine marketing


The UK search industry is now a significant advertising medium in its own right, worth over £1.6 billion in 2007. This resource, created by the IAB's Search Council contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns.

 
Search techniques
 
 
 
Search Help Centre
 
 
 
Credit Crunch Search Strategies
 
This brief guide offers search strategy survival tips for battling the credit crunch. It has been compiled by the industry’s leading practitioners that form the IAB Search Council.

Download: Search Council - Credit Crunch Survival Guide - Word Doc (719k)
 
 
Search Help Centre
 
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Download: Search Help Centre - PDF (210k)

Download: Selecting A Search Agency Checklist - PDF (55k)
 
 
New search handbook
 
The advanced search handbook
Download the new search marketing handbook
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