1. Internet
    marketing
  2. Research &
    case studies
  3. News &
    comment
  4. Events
  5. Mobile
    advertising
  6. Training
    & careers
  7. IAB Member
    community
  8. Creative
    showcase
  9. Join us
  10. About &
    contact
Bookmark and Share IAB RSS FeedRSS Feed
  1. IAB UK Home
  2. /
  3. Research & cas
  4. /
  5. Research
  6. /
  7. Behavioural Advertising
  1. Research & case studies
    1. Research
      1. Behavioural Advertising
        1. Behavioural advertising
*

Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Behavioural Advertising


 


©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
IAB advertising partnerAdvantage Media
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Online booking terms
  5. Terms and privacy
Site byRed Snapper