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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Reports & discussions


Each month we put a spotlight on a different aspect of internet marketing in the UK.

 
Reports & discussions
 
 
 
New search handbook
 
The advanced search handbook
Download the new search marketing handbook
Explore More*
 
Mobile report
 
IAB mobile advertising: the emerging UK market report
The IAB 'Mobile Advertising: the emerging UK market' report.
Explore More*
 
Creating a campaign
 
Online marketing guide
Download the 'IAB Online Marketing Guide' for everything you need to know about creating a campaign.
Explore More*
 
Automotive Vertical
 
Automotive Handbook
Download part one of the IAB vertical series: first up, Automotive sector
Explore More*
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