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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Regulatory affairs


As the trade body for internet marketing, it is our role to be actively involved in the major legal and regulatory issues facing the UK market. In 2008, the IAB launched its Regulatory Affairs function in response to a growing need for education, to further promote the internet’s importance within the media, political and regulatory landscape, as well as to clarify the role of marketers in ensuring the industry remains robust and responsible. Our three main goals in this area are to:

  • Lobby for the optimal regulatory environment for online advertising.

  • Help educate key stakeholders about how online advertising works and how the IAB is approaching regulatory and public policy issues.

  • Raise awareness and understanding of regulatory issues amongst the IAB's membership.


Regulatory Policy Centre

Download and enjoy a wide range of IAB responses and briefing papers on regulatory and policy issues.
IAB talks B2B player

Listen to IAB head of regulatory affairs, Nick Stringer, talk about some the key policy issues facing the UK online advertising sector.



 
Further Information
 
Nick Stringer

For further information about regulatory affairs at the IAB or to request a published version the IAB Guide to Online Advertising Regulations, please contact Nick Stringer on nick@iabuk.net or 0207 7050 6954.
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