Publications and online materials

What you get

• Our aim is to educate and inspire the market, which is why we dedicate significant time to producing the best internet marketing publications in the industry.

• With the help of our expert members, we produce a range of handbooks and guides each year on all the hot topics in digital, at no cost to the reader. From display advertising to search and from mobile to in-game advertising, IAB UK is bound to have a document to suit your needs and expand your online knowledge.

• We also offer bespoke presentations for UK advertisers or agencies needing an overview of the market and the tools available at either introductory, intermediate or expert level. This is a great way to keep your team up to speed with the ever-evolving world of online, and how you can best use the medium to engage consumers and build your brand.

• Evangelising about the medium: IAB chief executive, Guy Phillipson is in continual dialogue with the major advertisers on your behalf.

• The IAB's marketing director Kieron Matthews is available for members looking for bespoke presentations on all aspects of online advertising.