'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Press releases
If you have any press enquiries please contact Amy Kean on amy@iabuk.net or 07739372042.
Press Archive for 2008
9 DEC 2008 : JICIMS relaunches as UKOM to move forward with industry-approved online planning system
The UK Online Measurement company established by AOP and IAB to drive progress in audience measurement.
Read More4 DEC 2008 : JICIMS changes structure to move forward with industry-approved online planning system
AOP and IAB spearhead joint initiative to provide accelerated solution to lack of standardised audience measurement.
Read More14 NOV 2008 : IAB Engage 2008 tips the scale of control
Cabinet Minister, pirate author, Yahoo!’s founder, ITV and a futurologist joined forces to discuss who is in control of online advertising.
Read More14 NOV 2008 : Secretary of state commits to online self regulation
Cabinet Minister calls for industry to work together and says “Self regulation should come first”. Minister acknowledges online advertising is crucial to creative industries and wider economy.
Read More14 NOV 2008 : Founder of Yahoo! Outlines trends facing the online industry
Yang says advertisers must drive relevance and create new experiences.
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