Premium lead generation white paper

This year has seen a considerable shift towards performance based advertising. Advertisers are gradually moving budgets from branding and looking at online to create new channels for customer acquisition. Premium Lead Generation is a very targeted form of lead generation as the consumer has not been incentivised in the initial marketing about the product or service in question. This form of lead generation has attracted interest from service based advertisers as it provides a non incentivised transparent method of acquiring new leads.

This white paper has been created by members of the IAB Online Lead Generation Taskforce to educate advertisers about the medium and provide a check list of what to look for when selecting a provider.

If you would like to join the taskforce or have any questions please contact Amit Kotecha