Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Online strategy

This section offers a number of useful starting points such as consumer and media planning and buying, targeting and measurement.

Media planning and buying

Unlike other mediums, the internet offers a vast plethora of different formats to use in your advertising campaigns - so where do you start? This section offers advice on planning your online campaign, how to choose the right internet channels and pointers on the companies to work with.

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Online creative

Online creativity is key to your campaign standing out above the competition and technology advances allow you to push the boundaries further than before. This section has useful tips to help.

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Consumer planning

Knowing your audience is one of the golden rules of marketing and online it has never been as important or as easy to monitor what your consumers are doing - but where do you begin?

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Measurement

Internet is the most accountable and measurable medium. This section explains how to measure your campaign and the key metrics and tools you will need to be aware of.

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Targeting

Internet brings precise targeting and this section offers some insight into the different types of targeting such as demographic, contextual, geographic and most exciting of all, behavioural.

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