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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Online strategy


This section offers a number of useful starting points such as consumer and media planning and buying, targeting and measurement.

 
Media planning and buying
 
Photo of someone looking in a fridge
Unlike other mediums, the internet offers a vast plethora of different formats to use in your advertising campaigns - so where do you start? This section offers advice on planning your online campaign, how to choose the right internet channels and pointers on the companies to work with.
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Online creative
 
Online creativity is key to your campaign standing out above the competition and technology advances allow you to push the boundaries further than before. This section has useful tips to help.
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Consumer planning
 
Knowing your audience is one of the golden rules of marketing and online it has never been as important or as easy to monitor what your consumers are doing - but where do you begin?
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Measurement
 
Internet is the most accountable and measurable medium. This section explains how to measure your campaign and the key metrics and tools you will need to be aware of.
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Targeting
 
Internet brings precise targeting and this section offers some insight into the different types of targeting such as demographic, contextual, geographic and most exciting of all, behavioural.
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