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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Online lead generation case studies


lead_generation_doc
Download the Online Lead Generation White Paper for an introduction into this space here.
 
IAB Jobs
 
Gathered here are a selection of the best examples of online lead generation from the last couple of years to help educate and inspire your campaigns.

activeyou

ActiveYou


Agency: Attinger Jack Interactive

ActiveYou is a rewards and competition website launched in late March 2009 by interactive agency, Attinger Jack interactive

Download case study (43k)

407

Cheapflights.co.uk


Agency: Attinger Jack Interactive

Cheapflights asked Attinger Jack interactive to drive registrations to their weekly e-newsletter.

Download case study (41k)

407

barrhead

Barrhead Travel


Agency: Attinger Jack Interactive

Based in Glasgow with over 400 employees, Barrhead Travel is the UK‟s largest truly independent travel company.

Download case study (69k)

407

tmob

T-Mobile


Agency: Goallover

Campaign to promote the “free texts for life” offer on PAYG including free SIM cards from T-Mobile

Download case study (305k)

407

nextdirectory

Next Directory


Agency: Clash Media

Next used Clash Media to generate brochure downloads for the Next Directory.

Download case study (90k)

407

harveys

Harveys


Agency: Clash Media

Clash-Media developed a bespoke Online Lead Generation campaign for Harveys to generate unique consumer leads.

Download case study (88k)

407

topfox

fish4prizes developed for fish4 by TopFox


Agency: Magnetise Group

TopFox, one of the Magnetise Group’s range of online lead generation solutions, was deployed to provide the business with a true white-label competition platform.

Download case study (838k)

407

lilogo2

VoucherCodes uses Lead Intelligence to reveal and enhance supplier ROI


Agency: Magnetise Group

VoucherCodes’ popular 20 Best Voucher Codes” weekly email newsletter is used to attract users to the site and is promoted via various routes including PPC, SEO and affiliate marketing.

Download case study (702k)
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