Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Online creative

Standards and Guidelines

Explore More

With the boom of broadband and enhanced user experience, the horizons of online creative have expanded.

Agencies are able to produce more sophisticated creative, unshackled from concerns about their pages loading too slowly and that's not even taking into account streaming video content. With increased opportunities for users to interact with the campaigns, online advertising has become an enjoyable rather than interruptive experience.

Guide to great online creative

There is by no means a definitive guide to creating great online advertising but rather a series of signposts and checklists that will demystify what is essentially rooted in traditional advertising disciplines. The below document will help you carryout this process.

Read the IAB's roadmap for great online creative

Rich Media Case Study from Wheel

The most effective online creative engages the audience and encourages them to spend time interacting with the advert.

The work Wheel did for Brahma is an example of maximising the interactive possibilities of online. They use rich display advertising formats to successfully grab user attention and hold it with involving creative and features that draw them into further interaction with the brand. Moreoever, by playing the games embedded in the adverts,it allows the user to gain a brand experience without even leaving the site they have visited.To see other examples of the best in class ads in action visit our Creative Showcase

Site by