http://www.iabuk.net IAB and industry news stories en-gb Thu, 11 Mar 2010 01:25:07 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Following a seven month trial, Microsoft will launch its video-on-demand service in the UK tomorrow.http://www.iabuk.net/en/1/microsoftlaunchesvodservice100310.mxsUnanimis to offer broadcast advertisers UK’s first time-based exposure model.http://www.iabuk.net/en/1/unanimistomeasurevisibilityandengagement100310.mxsRobin Caller voted as the IAB’s first online lead generation council chair.http://www.iabuk.net/en/1/callervotedleadgenerationcouncilchair100310.mxsThe IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium. http://www.iabuk.net/en/1/iablaunchesmobilenewsletter090310.mxsA campaign for Foster's created by Play has taken top honours in this month's Creative Showcase.http://www.iabuk.net/en/1/playscoopsfebruaryscreativeshowcase090310.mxsMicrosoft has launched a three month TV advertising campaign in an effort to make ground on Google in the UK search market.http://www.iabuk.net/en/1/microsoftlauncesbingtvadcampaign090310.mxsVideo advertising survey reveals growing confidence among media buyers as TV budgets drive growth of market.http://www.iabuk.net/en/1/onlinevideoadvertisingmarketontheup080310.mxsGraham Everitt, Search Consultant at Reform, discusses the commoditisation of search marketing services, the questions it is asking of the current market, and explains what practitioners need to do to cement their relationships with their clients.http://www.iabuk.net/en/1/whycheapsearchisafalseeconomy080310.mxsTwitter has racked up more than 10 billion tweets since its launch more than three years ago, but is likely to achieve the feat again in little over 200 days.http://www.iabuk.net/en/1/twitterachieves10billiontweets080310.mxsAdvertising industry proposes to extend self-regulatory remit in digital media.http://www.iabuk.net/en/1/adindustrytoextendselfregulatoryremit080310.mxsGuy Phillipson, chief executive of the IAB UK, will chair the opening panel session at this year’s Interact Congress 2010, taking place in Barcelona on June 2nd and 3rd. http://www.iabuk.net/en/1/phillipsontokickoffinteractcongress2010050310.mxsThe number of people accessing social media sites from mobile phones has jumped massively in the last year.http://www.iabuk.net/en/1/mobilesocialmediauseleaps050310.mxsDuring the past twelve months membership of Twitter has swelled rapidly.http://www.iabuk.net/en/1/twitterexpandsby1500percent040310.mxsAccording to figures released by an industry blog, Facebook could generate more than a billion dollars in revenue in 2010.http://www.iabuk.net/en/1/facebooktomakeabilliondollars040310.mxsIAB partners with MySpace to grow digital talent amongst young people.http://www.iabuk.net/en/1/iablaunchesmyspacepresence020310.mxs