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      10. Movie marketing
        1. Introduction
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Movie marketing


The world has marvelled at motion pictures ever since their introduction over 100 years ago. The magic hasn’t changed but the way films are marketed has. With this in mind we have collaborated with Microsoft Advertising to analyse the internet’s impact on movie marketing. What are the digital musts that all studios should use in their communication strategies? What are the newest additions to the film advertiser’s armoury? And what are the possible impediments to the continued growth of the sector?

 
Movie Marketing
 
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Movie marketing
 
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'Download The IAB & Microsoft Advertising: Movie Marketing Online' report
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