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The Great Niggle Nobble by Agency Republic
The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.Mobile advertising research
Welcome to the definitive location for mobile marketing research. The facts and figures we have collated here come from the most reliable sources from across the industry and address all areas of mobile marketing.
These are the full IAB mobile internet advertising spend figures for 2009 in which the market grew 32% to £37.6 million.
Exposure is a mobile media consumption study exclusive to Orange.
These are the IAB’s first mobile internet advertising spend figures showing details for the full year 2008.
The IAB's second Mobile brand effectivness study this time in colloboration with Nationwide.
The IAB’s Mobile brand effectivness study in colloboration with KitKat presents five steps for effective mobile advertising.
The IAB’s Mobile Council surveyed media planners, creatives and advertisers to uncover the state of the mobile market.
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