Mobile advertising case studies

Gathered here are a selection of the best examples of mobile marketing case studies from the last couple of years to help educate and inspire your mobile campaigns.

Colour Catcher

Agency: ITV Mobile

Spotless UK wanted to use a mobile mechanic to support their spot advertising.

Download case study (1074k)

Leap Year

Agency: Blyk / Unanimis

Through a series of SMS casts, members were pushed to campaign mobile site where they could get an exclusive wallpaper, read the film story and download the trailer.

Download case study (479k)

Sekonda – Mobile Store Locator

Agency: ITV Mobile

To allow viewers to find nearest stockist for model watches.

Download case study (2616k)

Peugeot 1007

Agency: ITV Mobile

Create buzz around car launch by allowing people to interact with the car in innovative ways

Download case study (1040k)

Snickers Trail

Agency: Blyk / Unanimis

Snickers overview: 2 adjacent campaigns ran, both offering engagement through delivering wallpapers and ringtones.

Download case study (413k)

Harvey’s

Agency: ITV Mobile

Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount.

Download case study (1088k)

Gaming Channel

Agency: Blyk / Unanimis

Gaming channel: Offering all the latest information in game releases, tips and downloads, straight to you phone.

Download case study (456k)

Apple iPad

Agency: TigerSpike Innovation Lab

Key features and implications overview of the Apple iPad.

Download case study (209k)

Living TV

Agency: Blyk

The campaign aimed to build an audience of viewers for Living TV’s ‘Britain’s Next Top Model’.

Download case study (1499k)

Heat

Agency: Blyk

Campaign to build a core audience for Heat to frequently deliver free entertainment and information lead content.

Download case study (786k)

Terminator: The Sarah Connor Chronicles

Agency: Incentivated

To create a viral campaign with WOW factor that would generate excitement around the launch of the new Terminator TV show.

Download case study (500k)

thmbnls

Agency: Incentivated

To engage elusive teenagers, raising awareness of sexual wellbeing, at no cost to them.

Download case study (878k)

Jaguar XF Luxury Sedan

Agency: Incentivated

Jaguar wanted to communicate the vehicle’s break through styling and unique features to a target audience that was male, 35 to 54 years old, and with a high level of household income.

Download case study (1207k)

Smirnoff

Agency: AKQA

The campaign consisted of banner ads running on mobile portals and lifestyle sites, leading consumers to an extensive, Smirnoff branded mobi site.

Download case study (1108k)

Hyundai

Agencies: Goodby, Silverstein and Partners / Enpocket

Hyundai decided to target a very different segment, new drivers in the 18 to 24 demographic.

Download case study (1285k)