http://www.iabuk.net Latest IAB news, research and upcoming events. en-gb Thu, 11 Mar 2010 02:50:16 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Following a seven month trial, Microsoft will launch its video-on-demand service in the UK tomorrow.http://www.iabuk.net/en/1/microsoftlaunchesvodservice100310.mxsUnanimis to offer broadcast advertisers UK’s first time-based exposure model.http://www.iabuk.net/en/1/unanimistomeasurevisibilityandengagement100310.mxsRobin Caller voted as the IAB’s first online lead generation council chair.http://www.iabuk.net/en/1/callervotedleadgenerationcouncilchair100310.mxsThe IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium. http://www.iabuk.net/en/1/iablaunchesmobilenewsletter090310.mxsA campaign for Foster's created by Play has taken top honours in this month's Creative Showcase.http://www.iabuk.net/en/1/playscoopsfebruaryscreativeshowcase090310.mxsThis half-day email marketing workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements, including many email marketing campaigns.http://www.iabuk.net/en/1/internetmarketingeventsemailmarketingworkshop.mxsNo-Descriptionhttp://www.iabuk.net/en/1/internetmarketingeventssearchforbrands.mxsRun over one day this course will give delegates a comprehensive guide to the key digital disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets. http://www.iabuk.net/en/1/trainingresearchandstrategy.mxsCome and celebrate the best internet marketing campaigns of 2009.http://www.iabuk.net/en/1/internetmarketingeventscreativeshowcasegrandprix.mxsThis intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. http://www.iabuk.net/en/1/trainingmetricsandoptimisation.mxs