IABUK http://www.iabuk.net Latest IAB news, research and upcoming events. en-gb 2009 01 05 13 46 54 Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Content marketing spending to riseOver half of firms intend to increase spending on website content marketing next year, according to a survey by marketing community site Junta42.http://www.iabuk.net/en/1/contentmarketingspendingtorise221208.mxs Industry news serviceNewsGoogle enhances image searchGoogle has added new features to its image search facility allowing users to further refine queries for clip art and line drawings.http://www.iabuk.net/en/1/googleenhancesimagesearch221208.mxs Industry news serviceNewsHalf of Brits buying Xmas gifts onlineOver half of British consumers are carrying out their Christmas shopping online, according to Webcredible.http://www.iabuk.net/en/1/halfofbritsbuyingxmasgiftsonline221208.mxs Industry news serviceNewsMore small firms harnessing social mediaThe proportion of small UK businesses utilising social media as a marketing tool has risen from seven to 15 per cent this year, new research from BT Tradespace shows.http://www.iabuk.net/en/1/moresmallfirmsharnessingsocialmedia191208.mxs Industry news serviceNewsYouTube ads found to be more effective than TVYouTube ads are better at engaging consumers than ads on TV, according to a new study.http://www.iabuk.net/en/1/youtubeadsfoundtobemoreeffectivethantv191208.mxs Industry news serviceNews