http://www.iabuk.net Latest IAB news, research and upcoming events. en-gb Sat, 04 Sep 2010 03:50:14 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 IAB launches new membership benefit aimed specifically at media agencies.http://www.iabuk.net/en/1/iabunveilsagencyinsightssessions030910.mxsAOL and Google have agreed a new five-year search ads agreement, which will expand the service to include mobile search and YouTube.http://www.iabuk.net/en/1/aolandgoogleexpandpartnership030910.mxsThe IAB is recruiting for a Digital Project Manager, Executive Assistant, Project Executive and a Receptionist/Team Secretary.http://www.iabuk.net/en/1/yourchancetojointheiab090810.mxsJeremy Hunt speaks of the Government’s “big commitment” to the creative industries.http://www.iabuk.net/en/1/huntoutlinescommitmenttosector020910.mxsDisplay ad campaign for National Lottery EuroMillions nets Camelot more new online visitors in one month than any other company.http://www.iabuk.net/en/1/ukomrevealsfastestgrowingcompaniesonline020910.mxsBack for the third year running, the IAB travel forum will provide travel brands with the tools to engage with their audience in order to stay one step ahead of the competition. With sessions on social media, mobile, and with new research from Microsoft Advertising, the forum is a must for anyone with an interest in this vibrant sector, helping to ensure that your brand not only wins, but retains customers. http://www.iabuk.net/en/1/internetmarketingeventstravelforum.mxsWith fascinating research from Microsoft Advertising, we will look at the importance of online advertising for brand advertisers by demonstrating a clear link between online ad engagement and measures of positive brand impacts, both online and offline. http://www.iabuk.net/en/1/internetmarketingeventsbrandbuildingandreativity.mxsIn this Creative Showcase seminar of 2010, we will present the winners from May to Augusthttp://www.iabuk.net/en/1/internetmarketingeventscreativeshowcase2010.mxsThe event will be the first chance to see some exclusive IAB and DMA run research, done in co-operation with Marks & Spencer, Orange and Incentivated. This research examines consumer attitudes to mobile messaging, as well as testing the effectiveness of live campaigns to both the M&S CRM database, and the Orange Shots and O2 More databases. http://www.iabuk.net/en/1/internetmarketingeventsmobilemessagingevent.mxsOur speakers will show you some great creative campaigns, show you the kind of results you can achieve on mobile and give practical advice on how to integrate mobile into your marketing plans. http://www.iabuk.net/en/1/internetmarketingeventsbrandbuildingandmobile.mxs