Late creative

Following a period of consultation with media owners and agencies, members of the Association of Online Publishers (AOP) and the Internet Advertising Bureau (IAB) have agreed an industry policy for charging where there is late delivery of online advertising creative, effective from 1 April 2006.

• Downloads Available

• AOP IAB Late Copy Policy (508k)
  the full policy document for creative agencies and publishers to adhere to
• Guidance for the industry: late copy (544k)
  a document offering help and advice around the late copy policy
• Overview of late copy policies by media owner (164k)
  a breakdown of each media owner and their own adoption of the late copy policy