Introduction to lead generation white paper

Figures released in April 2009 by the IAB show that the internet was the only marketing medium to experience growth in 2008, with online market share rising to 19.2% as advertisers seek greater accountability and return on investment.

As advertisers embrace online to deliver their campaigns, there is an attraction to use different methods of delivery to attract consumers, especially if they are accountable. This is precisely why online lead generation has been a topic of interest in the industry as its main focus is on customer acquisition.

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