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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Internet marketing guides


Within this section you will find comprehensive guides – compiled by the IAB and our members, discussing all major and emerging online disciplines. If you are a marketer it will help you identify the right role for internet marketing, to engage your customers and build your brands.

 
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Video marketing
 
As the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. Learn more.
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Mobile advertising
 
Mobile marketing is an increasingly important item on the agenda of UK marketers. Ensure you know all there is to know about the opportunities in this space.
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Search marketing
 
The robot image for the advanced search marketing handbook
Use this section to access our latest search research, view our new best practice search reports and sign yourself up to upcoming search events.
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In-game advertising
 
In-game advertising has begun to identify itself as a viable companion to more traditional marketing campaigns. Find out why here.
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