The Great Niggle Nobble by Agency Republic

The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

Search for brands

IAB Jobs

Venue Hire

The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).

Hire fact sheet (5501k)
Hire requirements (115k)

Explore More

When
Wednesday 17th March 12.30pm - 4.00pm
Where
IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
elle@iabuk.net

Phone:
0207 050 6969

St Patricks day this year marked the IAB’s annual Search forum and the launch of the IAB’s latest publication on Search & Social Media in association with Microsoft Bing.

This year the emphasis was on brands, with sessions focusing on search and social media, the rising importance of universal search and a look at what’s to come. Through cutting edge case studies from industry leaders, we aimed to prove to brand advertisers that you can use search for brand building.

Programme:

12:30 Lunch

13:00 Introduction & Overview, Jack Wallington, IAB

13:20 Building a Brand through Search
Shuvo Saha, Industry Leader CPG, Google UK

13:40 Joined up search
Martin McNulty, Client Services Director, Forward3D

13:50 The rising importance of universal search
Alex Hoye, CEO, Latitude

14:10 BREAK

14:30 Search & Social Media Report
Cedric Chambaz, Marketing Manager, Search & SMB, Microsoft & Kieron Matthews, Marketing Director, IAB

14:50 Cross media integration & planning
Gareth Owen, Head of Natural Search & Alastair Boyle, Group Account Director, Steak

15:10 Demystifying Data for Search Marketers
Jonathan Beeston, Client Services Director, Efficient Frontier

15:30 Q & A

15:50 Finish

Sponsored by: