Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Mobile: planning and buying seminar

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When
Tuesday 2nd March 9.30am - 11.00am
Where
IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
elle@iabuk.net

Phone:
0207 050 6969

As mobile internet usage continues to grow rapidly, with now over 35% of 18-35 year olds now accessing the mobile internet every month, understanding mobile advertising is becoming increasingly important.

This seminar was designed to increase understanding for people with and without mobile experience. We covered new developments in the industry including a look at the new census level research from Comscore and the GSMA and developments in mobile ad serving.

Programme:

09:00 Arrival & breakfast

09:30 Overview of mobile advertising
Gary Danks, Head of Sales, YOC

09:50 How to plan a mobile campaign
Alisdair Hill, comScore

10:10 Mobile Adserving - the options and the future
Harith Mokhlif, Ad Operations Account Director, Brand, Unanimis

10:30 Measuring campaign success with mobile analytics
Andy Bovingdon, VP of Product Marketing, Bango

10:50 Q & A

11:15 End

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