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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

In-game advertising


Since the incorporation of the internet and the increased 3-dimensional production values within games titles, in-game advertising has begun to identify itself as a viable companion to more traditional marketing campaigns.

 
In-game advertising
 
 
 
In-game Advertising Survey
 
This research, carried out by The IAB and GameSpot UK, explores how in-game advertising is perceived by its target market. Gamers are receptive to brand messages and that adverts do not spoil or interrupt enjoyment of playing games provided they are placed sensitively within the game environment.
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In-game report
 
The buzz on the UK in-game advertising market
The 'UK in-game advertising market' report is a comprehensive document that provides everything you need to know about advertising in the in-game environment.
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