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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Infrastructure and systems


 
Best Practice Workflow guidelines

Assets to deadline helps your campaign launch on time. Online assets are software that needs to be tested before they can run and can require extensive scheduling and ‘tagging’ which takes time to implement and more time to test. Only by approaching the workflow and scheduling of campaigns with these timescale in mind can agencies and media owners confidently plan timely launches.

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