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The Great Niggle Nobble by Agency Republic
The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.Standards and guidelines
Standards make things easier – it’s as simple as that. As the trade body to the online industry, we work with our members to lead the market with standards and guidelines to improve business practices. It is strongly recommended that all advertisers, agencies and publisher employees are at least familiar with all of these initiatives.
We do not police the industry, as such these standards and guidelines are voluntary, but we are committed to maintaining the integrity of the internet as an advertising medium. Therefore, we strongly advise that the marketing community adhere to these guidelines.
These display guidelines help simplify the market so you can concentrate on great campaigns!
The IAB has developed a set of self-regulatory Good Practice Principles for businesses that collect and use data for behavioural advertising.
Our video guidelines aim to make advertising on streaming video more effective. Whether you’re a TV or digital buyer, these are a good starting point.
Best practice guidelines to ensure research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
The IAB has developed a series of code of conducts for businesses taking part in affiliate marketing.
IASH was created to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct.
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