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  1. Research & case studies
    1. Research
      1. Behavioural Advertising
        1. Behavioural advertising
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Online behavioural advertising


 
This study from The IAB and Olswang explores consumer perceptions of, and reactions to Online Behavioural Advertising specifically looking into:

Attitudes and behaviour towards OBA
Trust of the internet generally and of OBA specifically
Perceptions of online privacy
Perceptions of personal information sharing and attitudes towards this
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